‘The art of life is a constant readjustment to our surroundings’
I am pretty sure each one of us have been told about the importance of change at least once in our lives. It is now time to use those words, make them a thumb rule and thrive.
With everyone becoming so dependent on technology , there’s no doubt that Digital is the future and there’s no future for us if we don’t go digital soon.
In our 5 part blog series, we will guide you through a complete digital transformation for your training business and teach you how to make the most of it. To subscribe click here
What is Digital ?
Digital transformation refers to enabling, improving and transforming business operations, business functions, business models/processes and activities, by leveraging digital technologies and a broader use and context of digitized data, turned into intelligence and actionable knowledge.
Why should training companies go digital?
The world has gone digital and the worst thing you can do to your business is trying to succeed in a digital economy with a pre-digital approach.
The key to good business is to embrace the change. In a dynamic world like ours, businesses need to constantly evolve with the changes to stay relevant and realise their full potential. Training companies today must become digital to compete in a world in which customers expect products and services to meet their needs on demand across channels.
Executives say the top benefits of digital transformation are improved operational efficiency (40%), faster time to market (36%) and the ability to meet customer expectations (35%).
Digital transformation of training is much more than just a transfer of learning materials to the cloud. It requires an all around transformation of business operations, business functions, business models/processes and activities.
Let’s try to understand the impact of digital transformation on your training business.
- Cost saving– one of the major benefits of going digital is saving the unnecessary time and manual labour used in the day to day business. Digital transformation can greatly improve a company’s response time in dealing with functions such as customer inquiries, training, logistical problems, and sales by using certain software thus making it more efficient. Information governance is also an essential part of business maintenance, it makes business operations much more streamlined and efficient.
- Globalize your revenue! Going digital erases geolocation limits . You don’t need to be physically present to deliver your services , E-Training and E-Learning software make it possible for you to work with clients from all over the world without having to visit them. Work knows no boundaries now, you can reach out to a much higher number of customers, penetrate unexplored markets and significantly expand your business.
- Delight your customers – Customers and your employees can access their respective data online through mobile devices or desktop devices on the internet anytime and anywhere . This facilitates the overall process to happen much more easily and comfortably than the physical business. By digitally transforming your business, customers can get access to your products or services 24/7 and employees can help them easily while working remotely.
- Beat your Competition! Be one step ahead of them. Create the best user experience and be ready for the future consumers. The customer landscape is shifting and Generation C or Connected Consumer is the future. It’s not an age group; it’s an attitude and mindset defined by the key characteristics – creation, curation, connection, and community. Gen C lives the digital lifestyle, uses the internet as their window to the world and digitalization prepares you to cater to them. Gen C is growing immensely and staying relevant as a training company in the future now requires completely digital and bespoke services.
Mastering digital transformation is about establishing a plan ready for the future, for making the life of the enterprise more streamlined, for introducing the best quality of customer experience and unceasingly innovating and adapting to the changing tech.
This is part 1 of our digital transformation journey focusing upon what going digital is and why you should embrace it. In the next parts of our series we will guide you through the process of HOW. Complete the transformation to see results in real time and become an industry leader.
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